"Genemek export its products to 51 countries with an export rate of 70%"

Ümit Doymaz, Sales and Marketing Manager of Genemek answered our questions following Interlift 2017. Mr. Doymaz, regarding Interlift as one of the greatest meeting points of global lift industry said “we participated in Interlift this year with lift operation panels, graphic LCD displays and our products which are compatible with next-generation CAN bus serial communication. I can say that we became the center of attention in the exhibition.” 

Ümİt Doymaz, Sales and Marketing Manager of Genemek:

"Genemek export its products to 51 countries with an export rate of 70%"

 

Ümit Doymaz, Sales and Marketing Manager of Genemek answered our questions following Interlift 2017. Mr. Doymaz, regarding Interlift as one of the greatest meeting points of global lift industry said “we participated in Interlift this year with lift operation panels, graphic LCD displays and our products which are compatible with next-generation CAN bus serial communication. I can say that we became the center of attention in the exhibition.” 

- Mr. Umit, Could you make an assessment about the exhibition by sharing your impressions on Interlift?

First of all rising number of participants from Turkey in such significant organization held in global arena is a pleasing for us. Interlift which allows sales and assembly firms to meet each other carried out a successful project.

 

- Could you list your purposes in participating the exhibition and talk about your earnings following the exhibition?

As you know exhibitions are extremely essential platforms needed especially by manufacturing firms to exhibit and advertise their new projects. In this sense we got the opportunity to share our innovations with our customers and friends at Interlift 2017.

 

- With which products and services did you participate in the exhibition? What are the attitudes shown and questions asked about your products during the exhibitions?

We participated in Interlift this year with lift operation panels, graphic LCD displays and our products which are compatible with next-generation CAN bus serial communication. I can say that we became the center of attention in the exhibition. Our firm which performs its R&D activities in the industry attracted considerable attention with its innovative and contemporary products.  I'd like to take this opportunity to thank our friends who don’t leave us alone and come to visit us.

 

- What are the outstanding features and advantages of the exhibition as compared with other exhibitions?

Since they are in same region, Interlift had a considerable number of visitors from European countries and quality products are introduced so.  Considering it is one of the top exhibitions in the world and has participants and visitors from every continent, it will continue to be a hotly-anticipated exhibition.

 

- What are your targets in Europe as a firm? Could you inform us on them by describing your current activities?

Interlift 2017 is the most effective meeting point for us to reach European market. But it won’t be true to talk about only European market and to limit it so while talking about our export activities. Whereas our projects towards Russian Federation go on with our Russia office, Turkic Republics, Balkan Countries and inarguably Middle East continue to be our target market. Various African countries whose needs have been determined in recent times constitute our other markets to which we attached further importance.

 

- Starting from exhibition, what are your impressions on global lift industry principally European lift industry?

Sector continues to develop progressively. European manufacturers and consumers serve as a model for developing countries by keeping their standards, expectations and quality offsets high. Genemek products which are manufactured by following and implementing standards and have gained recognition in Europe are source of pride for us.

 

- Starting from your impressions in the exhibition how do you assess the developments experienced by the lift industry on the basis of product and firm?

It won’t be false in general to say that innovative products and firms are one step ahead. Designs of cosmetic elements become more prominent day by day. Elegance competition goes on from aquarium cabins to cabin cassettes with decorative lighting. Furthermore participating firms are seen clearly to have come a long way. 

 

- Do you have any project or investment that you plan to put into practice as a firm?

As Genemek we are about reaching the capacity that we have targeted at the first stage in our factory to which we moved two years ago. I believe that we will use the time more productively in the following stage with our progressive patterns and equipment as well as our existing equipment pool. 

 

- Could you talk about your targets by giving information on your export activities in the recent period?

Our firm which obtains 70% of its funds through export business aims at increasing the number of customers in existing location. In this sense our marketing targets aren’t limited with exhibitions, regular advertisements, information and visits go on. 

 

- Economic and political developments experienced throughout the world caused a serious market loss and deviations in Turkey. Could you share your studies and your solutions introduced by you for the matter concerned?

Syrian market which disappeared completely, crisis experienced with Russia in recent time and similar cases resulted in serious losses for the manufacturers in Turkey and caused them to change their markets. Especially it is inevitable for the firms exporting their products to certain countries to experience such troubles. Genemek proceeds on its way without being affected negatively by the crises in local markets thanks to its global export to 51 countries worldwide.

 

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