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  • Radical changes New standards alter building components - Interlift 2015 presents tomorrow’s elevator world (17 Ağustos 2015)

     Elevator companies prefer to show innovations and trends at the Interlift

     – at the leading trade fair for this sector the concentration of international top decision-makers is the highest by far. And the companies still have a good six months till the Interlift in October. This time will certainly be intensively employed in developing the new safety systems and components according to the new standards, so that they can at least be shown as a preview in Augsburg.

     In this connection the expectations are higher than ever, with many experts considering that the Interlift 2015 will prove to be the most important event of all time – after all it is about thirty years since the last comparable changes in the fi eld of global standards. A visit to the Interlift 2015 is imperative for all who are in any way involved with elevators, because many innovations and trends, which will be determining the future of the world of elevators, will be presented there for the fi rst time.

    Interlift 2015: New aspects of the fairgrounds buildings and car parks

     Exhibitors and visitors, who know the Interlift from previous events, will discover some necessary improvements. For visitors the fi rst change is when they arrive by car: In future they will use the car park of the local German League football team FC Augsburg at the SGL-Arena. It is situated next to the motorway B17 and has room for more than 2,500 cars. A free shuttle bus takes 10 minutes to take you directly to the entrance of the Augsburg Trade Fair grounds.

     The central entrance area between Halls 1 and 7 is also new, and so is the digital entrance control system, which will decidedly simplify entrance to the Interlift.

    The newly built Hall 4 offers 4,500 m² of the most modern, column-free exhibition space, which were badly needed for the Interlift. It is ideally integrated in the circuit tour of the Interlift visitors, and connects the Halls 3 and 5.

     The additional temporary exhibition hall between Halls 1 and 7 is also new. With 1,500 m² of column-free exhibition space, it will be used exclusively by one exhibitor.

     Furthermore the Interlift Exhibitors' Evening will for the fi rst time take place on Wednesday, the second day of the fair, instead of the fi rst. This highly popular meeting place for the exhibitors now attracts so many guests that another day is necessary to complete all the preparations.

    A successful partnership: AFAG and VFA-Interlift e.V.

     Something quite rare nowadays: For more than a quarter century the VFA-Interlift e.V. and the AFAG Messen und Ausstellungen GmbH have been cooperating, an extremely successful partnership, and defi nitely a determining factor for the impressive development of the Interlift. Whereas the première event in 1991 was more regional in character, since then the Interlift has continuously been increasing in importance and it is now established as the worldwide leading platform for the LIFTVISION elevator sector. Without a doubt it is the leading trade fair, no other enjoys such high prestige among the elevator world’s leading managers and directors. In 2013, a good 61 % of the around 19,000 visitors came from outside Germany, and 84 countries were represented at the Interlift. Sensational: 63 % of the international visitors are sole decision-makers or are involved in decision-making, whereas “only” 45 % of German Interlift visitors are top decision-makers. And in addition, three out of four visitors do not visit any other elevator trade fairs.

     Promotion tour for international networking

    As usual the targets set by the AFAG and the VFA-Interlift for the Interlift 2015 are highly ambitious. They include the sustainable growth of the Interlift and the continued consolidation of its position as the leading trade fair worldwide. For this reason the Trade Fair Council, which includes both the VFA board and representatives of the trade fair organisers AFAG, is aiming for a continuous increase of the already existing very high internationality factor. A promotion tour visits trade fairs in the whole world, such as for example the IEE Expo in Mumbai (India), the WEE Expo, Guangzhou (China), the Expo Elevador, Sao Paulo (Brazil), the NAEC Convention (USA), the EURO LIFT, Kielce (Poland), the Lift Safety Expo, Seoul (Korea), the Asansör, Istanbul (Turkey) or the Russian Elevator Week, Moscow (Russia). Networking – that’s the best way to describe this tour: Gaining an impression of international markets, making contacts with companies and organisations all over the world, and caring for these contacts. All these activities are aimed at promoting the interests of the Interlift.

     VFA Forum Interlift´15

    The VFA Forum Interlift has successfully been established as a parallel platform for the presentation and discussion of important topics within the elevator sector. In 2013 more than 1,500 visitors participated, looking for information on innovations, markets and current developments, which were presented by 44 experts. The possibility for subsequent discussions with the lecturers was often continued at the nearby VFA stand. Particular interest was shown in the topics “International Markets” and “Standards”. At this year’s trade fair the VFA Forum will once again offer a stage for interesting news and discussions. A main focus of this year’s forum will be on ensuring the training of youngsters and qualifi ed staff, complementary to the motto of the VFA-Interlift stand: “Elevators raise you up, training brings you further”. During the forum’s opening session in the afternoon of Tuesday, 13.10.15 representatives of the Chamber of Industry and Commerce of Swabia, of the Augsburg Job Centre, and of Technical and Dual Colleges will be presenting different paths to ensure the training of youngsters. The owners of elevator companies with training facilities will also have their say. Subsequently all the lecturers will continue the discussion with the attendees. Many suggestions for lectures for the topic groups “New products and services”, “Technical regulations and standards”, “International markets and megacities”, “Qualifi cation of staff”, and “Home-lifts, a rapidly growing market” have already been received. On 17.04.2015 it is the last deadline for sending lecture proposals. In mid-May the VFA Forum Council will decide, which lectures are chosen. (Further information from

    VFA cooperative stands - 20 years of a successful project

    Since 1995 VFA members have been able to participate in cooperative stands at elevator trade fairs all over the world – fulfi lling the aim included in the statutes of “Advice for participation in trade fairs and exhibitions in the sector.” Compared to having one’s own stand, the participation in a cooperative stand is considerably less costly and much easier – after all, the Interlift organiser AFAG takes care of the complete organisation and services, before and after the trade fair. The exhibitor can fully concentrate on his presentation and making contacts. So far there have been VFA cooperative stands in Moscow, India, Turkey, Poland, USA, South America and China. The most recent was a stand of 140 m² at the Asansör in Istanbul, with the member companies Bode, Hydroware, Intorq, Mayer, Meiller, Pfeifer Drako, Schwartz Plastic, Siemens, SLC Sautter Lift Components, Wachendorff and Zagro. In June 2015 members will be at the Russian Elevator Week 2015 in Moscow with Cobianchi, LM Liftmaterial and Schwartz Plastic. For 2016 a cooperative stand is planned for the IEE Expo in Mumbai. (Further information from


    AFAG Messen und Ausstellungen GmbH Manager Communications Dept. Am Messezentrum 5 D-86159 Augsburg Germany

     Winfried Forster


     Tel +49 (0)821 – 5 89 82 - 143

    Project management Interlift 2015

    Project manager: Joachim Kalsdorf

     Project Assistant: Sandra Geißler

     Tel +49 (0)821 – 5 89 82 – 340



     Technical sponsor: VFA-Interlift e.V, Hamburg


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