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  • MKS Cable aims to increase market share in Iran (9 Temmuz 2014)

     MKS Cable General Manager Şükrü Ertuğrul indicated that they were involved with various activities to increase their market share in Iran noted that they had participated for the fi rst time in Liftex Fair and were extremely satisfi ed from the interest shown to them. Mr. Ertuğrul said the followings; “Starting in 2013 we are performing a series of programs aiming at increasing our exports across the globe. Among these; visiting companies abroad, as well as participating in specialized Fairs were taking place. We have 2 dealers in Iran currently and we are exporting 10 percent of our production. Our goal is to increase our brand awareness in Iran and move this rate to upper levels. Iran elevator industry is very much alive and also improves its quality every day. We can understand this from the demanded products. Before we were providing standard cables only but now gradually featured products came to be in demand.

     In particular, CCTV and glass cables we produced saw intense interest in the fair. The samples we brought carefully examined by the visitors. One of the most important features of this exhibition I have seen the visitor audience which was composed of professionals. All visitors were extremely attentive and curious. We had an opportunity to explain our products and to provide information about the technology we caught to lots of people. Our goal was to create brand awareness by directly reaching to the end-users. I think we have reached our goal.” He said.  

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