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  • Cem Şenel, CEO of CNR Eurasia Elevator Fair held in Istanbul will make important contributions to the elevator sector (27 Kasım 2014)

    Can you share the beginning story of the Fair and give us some information about your Works regarding CNR Eurasia Elevator Fair which will be arranged for the fi rst time this year?

     In accordance with the demands we received from both non-governmental organizations and leader companies of the sector, we decided to organize CNR Eurasia Elevator fair. Fair has to embrace whole sector. Therefore, both our domestic and abroad sales and marketing teams give their best effort to ensure that the fair serves at maximum level to its participants and visitors.

     CNR Holding has been playing a leading role in the development of Turkish fair business since 1985. It provides %20 support on average to the export of sectors. We provide positive power to fair industry with our 15 group companies. We arrange 40 fairs in a year by bringing producers, purchaser companies, distributors and suppliers from 5 continents. We turned our vision of fair business into 2023 export target of Turkey. In accordance with the target “500 billion dollars of export in 2023”, we work to organize the fairs to provide the highest commercial contribution to Turkey’s export. The objective of CNR Holding will be to enter into sectors which haven’t been entered before, to organize fairs which haven’t been organized before.CNR Holding, which brings the representatives of sectors together with target market purchases to increase domestic and foreign trade will organize 54 fairs in 2015, 40 of which will be arranged by CNR fair companies. CNR, which works to keep the international Standard fair organization in global norms, will make important contributions to sector export with every fair incorporated.

    What will be the contributions of fair to elevator sector? What kind of Works do you carry out to support these contributions?

    The fair will contribute to the elevator sector to enter new market and increase the existing market shares. We planned national and international promotion activities professionally to provide opportunity for CNR Eurasia Elevator Fair to grow in domestic and foreign markets. We are also glad that the Works we carry out within our plan yield positive results.

    We organized various activities for participants and visitors in CNR Eurasia Elevator Fair. We planned our activities according to the needs of both the sector and our visitors. We gave our efforts to make each activity to serve a different objective in order to attract the visitors to the fair. For example; in the fair, contractors will arrange panels and sessions regarding the legislation on building managers. We want the participants and visitors who will fi nd the opportunity of question-answer owing to these panels, to benefi t from the fair as much as possible.

    What will be the differences of CNR Eurasia Elevator Fair than the other fairs organized in the sector? Can you share the subjects which you think will make a difference with us?

     The most important difference of CNR Eurasia Elevator Fair is that it is held in CNR Expo Fair grounds and with CNR Holding experience. The fair center, which is at most 3- hour fl ight away from all target countries and regions, provides great advantage for foreign purchase groups. One of the privileges of the fair is that there are B2B bilateral discussions simultaneous with CNR Eurasia Elevator Fair. Foreign purchase groups important for sector will participate in the fair. Thus, opportunity will be provided for products and services to be known better. Within the B2B bilateral discussions, we aim at organizing planned and regular meetings, ensuring that the participants benefi t from the fair as much as possible and contributing to their export potentials.

     In the visitor leg of the Fair; what kind of works did you carry out? We know you carried out and important work in abroad leg of the fair. Can you mention briefl y your abroad Works and visitor profi le?

     Our domestic and foreign marketing team is prepared for CNR Eurasia Elevator Fair very well. In our marketing and communication activities, we used digital media rather than traditional media tools. We increased our budget items for these channels. We held sector meetings and exchanged ideas with sector representatives. Thus we had the chance to analyze the needs and fair expectations of the sector from the fair. We had the chance to present and discuss the activities which the marketing team prepared and would realize in the fair to the top level managers coming from abroad. Among the visitor profi les of CNR Eurasia Elevator Fair are elevator installation, maintenance and contracting companies, elevator component producers, contracting and construction companies, cooperatives, Project, architecture, engineering and consultancy companies, elevator component suppliers, apartment managers, building owners, elevator users, certifi cation institutions, municipalities, academicians and students, public institutions and organizations, non-governmental organizations. 

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