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  • «RUSSIAN ELEVATOR WEEK» Best novelties. Main trends. Qualifi ed visitors
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  • «RUSSIAN ELEVATOR WEEK» Best novelties. Main trends. Qualifi ed visitors

     International Exhibition of Elevators and Elevator Equipment - Russian Elevator Week will take place on June 9-11, 2015 in Moscow at VDNH. The exhibition director

    Stanislav Veselitsky told about the prospects of the upcoming event. Stanislav, please tell about the upcoming event. What will be presented on Russian Elevator Week this year?

     Russian Elevator Week will present all the major segments of lift industry - lifts of all types and sets of the modernization of escalators and moving walks, parking lifts and automatic parking systems, control systems for lifts and equipment.

    In addition to the static exposition, we prepared demonstration of the design of elevator car, control options for lifting equipment, and also innovative technologies which give possibility to achieve high levels of energy effi ciency, comfort and security, and technical solutions to build a barrier-free environment for the disabled. Production presented in test drive mode is usually of big interest to industry professionals.

     It should be noted that exhibition area has increased in comparison with previous lift exhibitions and, despite of diffi cult political and economic conditions, 2\3 of exhibitors will participate this year and plan to bring more samples of machinery and equipment for demonstrating to future customers. Thus, Russian Elevator Week, indeed, will present all the new and advanced.

     Do you cooperate with industry associations and unions? Do they take part in organization of Russian Elevator Week?

    We can surely say that Russian Elevator Week has earned the status of a state-level event. This became true due to the patronage of the federal and municipal authorities, primarily the Ministry of Industry and Trade of the Russian Federation, Government of Moscow, committees of the State Duma, the Chamber of Commerce of the Russian Federation, etc. We are actively cooperating with the National Lift Union. During these two years, we conducted a series of promotional tours for the largest lift and building exhibitions in China, Turkey, Germany, where we found the support of foreign industry associations and organizations: European Federation for Elevator Small and Medium-sized Enterprises (EFESME), Association for Lift Technology (VFA-Interlifte .V.), European Lift & Lift Component Association (ELCA), Associazione Nazionale delle Industrie di Componenti per Ascensori (ANICA), China Elevator Association (CEA), Korea Elevator Safety Institute (KESI). Our foreign partners are preparing national expositions for Russian Elevator Week.

    How do you estimate results of participating in industry exhibits? Are they the refl ection of all industry?

    Exposition of professional exhibition often refl ects situation in the industry it is dedicated to. We understand it, so do representatives of lift market. Participation in exhibition shows company`s activity, stability and fl exibility of its politics even in very complicated situation on the market. Exposition accompanied with presentations and consultations of industry professionals have big advantages comparing to other methods of promotion. Exhibitors will have the opportunity to get acquainted to products presented on exhibition, meet representatives of industry leading companies, make useful business communications, share professional experience with colleagues. Through participation in specialized exhibitions company can increase awareness of its brand, present the latest innovations, fi nd new partners, sign mutually benefi cial contracts and expand the geography of sales markets.

    What will business program include this year?

    Business program is very important part of B2B exhibition. During Russian Elevator Week visitors in short period of time will get wide market review, get acquainted with the latest trends and effective technological solutions and receive up-to-date information about how to use them.

    We prepared a wide range of business activities for exhibitors and visitors of Russian Elevator Week – conferences, round tables, seminars dedicated to different spheres of lift industry, master classes and presentations of novelties of companies who take part in Russian Elevator Week. Main topics – saving the dynamics of industry development, solutions for problems of modernization of lift household in Russia, usage of engineering systems and hoists in construction of energy effi cient buildings and the modernization of housing and communal services.

     How do you see the prospects of the exhibition in future?

    Nowadays exhibition organizers can`t dream of a monopoly position in their fi eld. We are glad that every event takes its own place on lift market and has its own auditory. Russian Elevator Week is a major business event in lift industry and the largest industry event in Russia and the CIS countries. Famous international industry exhibitions show us main directions of development. Current business model of exhibitions is accepted by the expert community, and we follow it. All other forms of events have the right to life, but they are secondary. We will try to maintain the status of our exhibition - the number one Russian exhibition for elevator equipment that plays the same role as the largest exhibitions in Augsburg, Istanbul and Guangzhou.

    What would you wish to participants and visitors of Russian Elevator Week?

    I would like to wish everyone fruitful work, successful negotiations, long lasting business communications, useful agreements, development in achieving all your goals. 

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